Privacy Policy
Effective Date: May 27, 2026
Last Updated: May 27, 2026
This Privacy Policy explains how Trust Romeo, a Dallas-Fort Worth, Texas-based solo professional massage therapy practice operating through itrustromeo.com (“Practice,” “we,” “us,” or “our”), collects, uses, discloses, protects, and retains personal information in connection with our website, appointment booking, client intake, communications, payment processing, and massage therapy services.
This Privacy Policy applies to information collected through itrustromeo.com, online forms, appointment booking tools, intake documents, email, SMS/text communications, phone calls, in-person interactions, and related business operations.
1. Contact Information
For privacy questions, requests, or concerns, contact us at:
Practice / Owner: Trust Romeo / Romeo Vasquez
Physical Address: 7700 West Northwest Highway, Suite 720, Dallas, TX 75255
Email: romeo@itrustromeo.com
Phone: 469-556-9511
Website: https://itrustromeo.com
2. Information We Collect
We may collect the following categories of information, depending on how you interact with us:
-
Contact and identifying information, such as your name, email address, phone number, mailing address, preferred contact method, and information submitted through website or booking forms.
-
Appointment and service information, such as requested appointment date and time, service type, location preference, scheduling history, cancellations, no-shows, service preferences, and practitioner notes.
-
Health, wellness, and massage intake information, such as information you choose to provide about injuries, pain areas, medical conditions, allergies, medications, pregnancy status, surgeries, mobility limitations, contraindications, pressure preferences, treatment goals, emergency contact information, and other information relevant to massage therapy services.
-
Payment and transaction information, such as service purchased, appointment deposits, transaction amount, payment confirmation, billing information, and partial payment details. Full payment card information may be collected and processed by Paypal, Apple Pay, and other payment vendors generally is not stored directly by us.
-
Website, device, and usage information, such as IP address, browser type, device type, operating system, referring page, pages visited, approximate location derived from IP address, date and time stamps, and interaction data.
-
Communications information, such as emails, SMS/text messages, voicemails, phone call details, form submissions, reviews, feedback, support requests, and related correspondence.
-
Marketing preference information, such as your opt-in or opt-out status for promotional emails, newsletters, SMS/text messages, offers, or updates.
-
Sensitive personal information, which may include health and wellness information, precise location information if enabled, information about a minor, or other information treated as sensitive under applicable law.
-
Biometric information, only if we expressly disclose that collection at or before the time of collection and obtain any required consent. We do not intend to collect biometric identifiers through itrustromeo.com.
3. How We Collect Information
We may collect information from:
-
You directly, including when you visit the website, submit a form, request an appointment, complete an intake form, communicate with us, purchase services, or receive massage therapy services.
-
-
Booking, intake, and payment vendors, including Paypal, Apple Pay, and other payment vendors when you schedule appointments, complete forms, make payments, or receive appointment reminders.
-
Website technologies, including cookies, analytics tools, pixels, tags, log files, and similar technologies provided by Wix.
-
Your device or browser, when you access or interact with itrustromeo.com.
-
Authorized third parties, such as a parent, guardian, caregiver, gift-card purchaser, referral source, or other person acting with your permission.
4. How We Use Information
We may use personal information for the following purposes:
-
to operate, maintain, and improve itrustromeo.com;
-
to respond to inquiries and client requests;
-
to schedule, confirm, reschedule, or cancel appointments;
-
to provide professional massage therapy services;
-
to review intake information, wellness goals, preferences, and potential contraindications;
-
to support client safety, comfort, and informed service decisions;
-
to process payments, deposits, refunds, receipts, and transaction records;
-
to send appointment confirmations, reminders, intake links, policy updates, and service-related communications;
-
to send promotional messages, offers, or updates where permitted or with consent;
-
to maintain business, tax, accounting, insurance, licensing, compliance, and professional records;
-
to improve our website, services, client experience, and business operations;
-
to prevent fraud, misuse, unauthorized access, security incidents, or unlawful activity;
-
to comply with legal, regulatory, professional, insurance, or dispute-resolution obligations;
-
to enforce our policies, consents, agreements, payment terms, and rights; and
-
for other purposes disclosed at the time of collection or with your consent.
5. Massage Intake, Health, and Wellness Information
Because massage therapy involves client-specific health, comfort, and safety considerations, we may ask you to provide health, wellness, and intake information before or during your appointment. We use this information to:
-
evaluate massage preferences and potential contraindications;
-
tailor services to your stated needs, goals, and comfort level;
-
determine whether services should be declined, stopped, or modified;
-
document services provided and client preferences;
-
support professional, insurance, legal, and risk-management obligations; and
-
communicate with you about your appointment or service experience.
Please provide only accurate and relevant information. If you choose not to provide requested intake information, we may be unable to provide some or all requested services, or we may need to modify or decline the appointment.
We do not use massage intake, health, or wellness information for unrelated marketing without your consent.
6. Sensitive Data and Consent
Certain information you provide may be considered sensitive data under Texas or other applicable privacy laws, including information about physical or mental health, health conditions, biometric identifiers used for identification, precise geolocation, children, racial or ethnic origin, religious beliefs, sexuality, citizenship or immigration status, or genetic information.
By voluntarily providing health, wellness, intake, or other sensitive information, you consent to our collection and use of that information for the purposes described in this Privacy Policy, including appointment evaluation, service delivery, safety, recordkeeping, payment, business operations, and compliance.
We do not sell sensitive personal information. If our practices change, we will update this Privacy Policy and provide any legally required notices, opt-outs, or consent mechanisms.
7. HIPAA Status Caveat
This Privacy Policy is a website and business privacy policy. It is not intended to serve as a HIPAA Notice of Privacy Practices unless we are legally required to provide one.
HIPAA Status: We are a HIPAA covered entity and maintain a separate HIPAA Notice of Privacy Practices.
8. Appointment Booking, Intake Forms, and Payments
We may use wix, apple pay, paypal, or other third-party tools to manage appointment scheduling, intake forms, reminders, deposits, payments, receipts, cancellations, and related communications.
When you use those tools, the vendor may collect and process your information under its own privacy policy and terms. We may receive information such as appointment details, form responses, payment status, transaction amount, and partial billing details.
Payment processors may collect payment card, banking, billing, fraud-prevention, authentication, and transaction information. We do not knowingly store full payment card numbers on itrustromeo.com.
9. Cookies, Analytics, and Similar Technologies
itrustromeo.com may use cookies, pixels, tags, analytics tools, log files, and similar technologies to:
-
operate and secure the website;
-
remember preferences;
-
understand website traffic and usage;
-
improve website functionality and user experience;
-
troubleshoot errors;
-
measure marketing performance; and
-
support advertising or retargeting, if enabled.
We may use Wix business and marketing tools. These tools may collect information about your interactions with the website and may use cookies or similar technologies.
You can usually adjust cookie settings through your browser. If you disable cookies, some website features may not function properly.
10. Email and SMS/Text Communications
We may use your email address or phone number to send:
-
appointment confirmations;
-
scheduling updates;
-
intake form links;
-
appointment reminders;
-
payment, receipt, or refund information;
-
service-related messages;
-
customer service responses;
-
policy updates; and
-
promotional or marketing messages, if you have opted in or where otherwise permitted.
You may opt out of marketing emails by using the unsubscribe link in the email or contacting us at romeo@itrustromeo.com
You may opt out of promotional SMS/text messages by replying “STOP” or contacting us at 469-556-9511 or romeo@itrustromeo.com. Message and data rates may apply. Opting out of marketing communications does not prevent us from sending transactional or service-related messages, such as appointment confirmations, safety notices, intake communications, or payment-related messages.
11. When We Disclose Information
We may disclose personal information to the following categories of recipients:
-
Appointment booking, scheduling, intake, and practice-management vendors, including Wix, Paypal, and Apple Pay.
-
Payment processors and financial service providers, including Wix, Paypal, Zelle, Cashapp, Venmo, and Apple Pay.
-
Website hosting, email, SMS/text, form, IT, cybersecurity, and cloud-service providers.
-
Analytics and advertising technology providers, including Wix amd Semrush tools, if used.
-
Professional advisors, such as accountants, attorneys, insurers, consultants, and compliance advisors.
-
Government, regulatory, licensing, law enforcement, or legal authorities, when required or appropriate.
-
Emergency contacts, parents, guardians, caregivers, or authorized representatives, if you authorize disclosure or if disclosure is appropriate for safety, legal, or service-related reasons.
-
Successors or transferees, in connection with a business sale, transfer, merger, reorganization, financing, or similar transaction.
-
Other parties with your consent or at your direction.
We do not authorize service providers to use personal information for their own unrelated purposes, except as permitted by applicable law, their agreements with us, or their own privacy policies where they act as independent service providers.
12. Legal, Safety, and Compliance Disclosures
We may use or disclose information when we believe it is reasonably necessary to:
-
comply with applicable law, legal process, subpoena, court order, regulatory request, licensing inquiry, or governmental investigation;
-
protect the health, safety, rights, or property of clients, practitioners, visitors, vendors, or others;
-
respond to suspected fraud, abuse, misconduct, security threats, or unlawful activity;
-
enforce professional boundaries, appointment policies, payment terms, consents, and agreements;
-
maintain required business, insurance, tax, accounting, licensing, or professional records; or
-
establish, exercise, or defend legal claims.
13. Sale of Personal Data and Targeted Advertising
We do not sell your personal information for money.
If we use advertising, retargeting, analytics, or tracking tools that may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, we will provide any legally required notices and opt-out choices where those laws apply.
Current advertising and analytics tools: Wix, Semrush, and other tools.
14. Texas Privacy Rights and TDPSA Applicability Caveat
Texas residents may have rights under the Texas Data Privacy and Security Act or other applicable Texas privacy laws if those laws apply to us and to the relevant information.
TDPSA Applicability Status: We believe the Texas Data Privacy and Security Act does not currently apply because this is a solo/small business practice; however, we provide this rights section for transparency.
If applicable, Texas residents acting in an individual or household context may have the right to:
-
confirm whether we process their personal data;
-
access personal data;
-
correct inaccuracies in personal data;
-
delete personal data provided by or obtained about them;
-
obtain a portable copy of personal data, where technically feasible;
-
opt out of targeted advertising;
-
opt out of the sale of personal data; and
-
opt out of certain profiling that produces legal or similarly significant effects.
To submit a Texas privacy request, contact us at romeo@itrustromeo.com or 469-556-9511. We may need to verify your identity before processing the request. If we deny a request and applicable law requires an appeal process, you may appeal by contacting Romeo@itrustromeo.com with the subject line “Privacy Appeal.”
These rights may be limited by exceptions, including where information is needed for service delivery, security, fraud prevention, legal compliance, professional recordkeeping, insurance, dispute resolution, or other permitted purposes.
15. Children and Minors
itrustromeo.com is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website without appropriate parent or guardian involvement.
Massage therapy services for minors may require parent or guardian consent, parent or guardian presence, intake documentation, identification verification, or other safeguards depending on the circumstances and practice policies.
If you believe a child has submitted personal information to us without appropriate authorization, contact us at romeo@itrustromeo.com. We do not knowingly sell personal information of minors.
16. Biometric Information
We do not intend to collect biometric identifiers or biometric information through itrustromeo.com.
If we later collect biometric information, we will provide notice at or before the time of collection and, where required, obtain consent. Any such notice will describe:
-
the type of biometric information collected;
-
the purpose of collection;
-
how the information is stored and protected;
-
how long it is retained; and
-
how to withdraw consent or submit a privacy request, where applicable.
17. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, vendor controls, secure communications tools, limited access to client records, device and account security practices, and appropriate recordkeeping procedures.
No website, email system, SMS/text platform, booking tool, payment processor, cloud service, or data storage system can be guaranteed to be completely secure. You are responsible for using secure networks, devices, and passwords when communicating with us or submitting information online.
18. Security Incidents and Breach Notice
If we determine that a security incident has resulted in unauthorized access to personal information requiring notice under applicable law, we will provide notice to affected individuals and regulators as required.
For Texas residents, legally required breach notices generally will be provided without unreasonable delay and within the time required by Texas law. Notice may be provided by email, mail, phone, website notice, substitute notice, or another legally permitted method, depending on the circumstances.
19. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, maintain appointment and intake records, process payments, comply with tax, accounting, insurance, licensing, legal, and professional obligations, resolve disputes, enforce agreements, and operate our business.
Retention periods may vary depending on the type of information, the reason it was collected, legal requirements, insurance requirements, and business needs. When information is no longer needed, we may delete, de-identify, aggregate, archive, or securely retain it as permitted by law.
20. External Links and Third-Party Services
itrustromeo.com may link to or integrate with third-party websites, booking platforms, payment processors, social media pages, map services, review platforms, communication tools, or other services. We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.
Your use of third-party services is governed by the privacy policies and terms of those third parties.
21. Your Choices
Depending on your relationship with us and applicable law, you may be able to:
-
update or correct your contact information;
-
request access to certain information;
-
request deletion of certain information;
-
opt out of marketing emails;
-
opt out of promotional SMS/text messages;
-
adjust browser cookie settings;
-
decline to provide optional information;
-
withdraw consent where processing is based on consent, subject to legal, service, and recordkeeping limitations;
-
request information about our privacy practices; or
-
exercise other rights available under applicable law.
To make a request, contact romeo@itrustromeo.com or 469-556-9511.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on itrustromeo.com with a revised effective date or last updated date.
Your continued use of the website or services after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.
23. Questions, Requests, and Complaints
For privacy questions, requests, or complaints, contact:
ROMEO VASQUEZ / TRUST ME, I’M ROMEO
Address: 7700 West Northwest Highway, Suite 720, Dallas, TX 75255
Email: romeo@itrustromeo.com
Phone: 469-556-9511
Website: https://itrustromeo.com